In Development

Coming soon.

I'm building an ABF training collection — gear I'd actually wear to coach in, made by a vendor I've vetted myself. It isn't ready, and I'd rather tell you that than sell you something I haven't held.

The Project

What I'm actually building.

Not a logo slapped on blank stock. A small, seamless training collection I can stand behind, sized and cut for people who train hard and sweat through things.

A small collection, done right

A tight lineup rather than a catalog — the pieces people actually train in. Better to make a handful of things well than twenty things adequately.

Wear-tested before it sells

Every piece gets trained in — squatted, sweated through, washed a dozen times — before it goes near a cart. If it pills, rides up or goes see-through, it doesn't ship.

Built for the body that shows up

Cut for real bodies mid-transformation, not for a size-two mannequin. The whole point of ABF is meeting people where they are.

Where it stands

Honest progress. No fake countdown.

01

Design direction and color story

The look is settled — the same restraint as everything else with my name on it.

02

Vendor sourcing

Found a manufacturer whose seamless work holds up. Samples requested.

03

Samples and wear testing

This is the slow part, and the part I refuse to rush. Fit, fabric weight, and how it survives a real training week.

04

Photography and sizing

Real photos on real people. No stock imagery, no borrowed shots.

05

First drop

Limited run to start. People on the list hear before anyone else.

No date yet, on purpose. I'm not going to promise a launch month I might miss. When samples pass wear testing, you'll get a date — and it'll be a real one.

Want to hear first?

Get on the list. You'll hear when samples land, when sizing opens, and when the first drop goes live — before it's public. No spam, and nothing to pay.

Put me on the list